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Burgers · Fries · Craft Beer · Natural Wine

Smashed thin.
Cheese to the edge.

Three counters in the South Bay, one flattop philosophy. Order ahead and it is ready when you get there.

A double smash burger with melted American cheese and a dill chip, held up against a blue sky.
Illustration of the Proudly Serving storefront in Hermosa Beach, lettered: Burgers, Fries, Craft Beer, Natural Wine.

The lineup

Start here

  • PS Burger

    $11

    Double patty with cheese, griddled onions, pickles, special sauce.

  • The Founder

    $11

    Double patty with cheese, raw onions, pickles, yellow mustard, ketchup.

  • Chili Burger

    $14

    Double patty with cheese, topped with Texas style chili and chopped white onions.

Three counters

Find your Proudly Serving

  • Hermosa Beach

    110 2nd Street
    Hermosa Beach, CA 90254

    Daily 11 AM – 10 PM

  • Redondo Beach

    1617 South Pacific Coast Highway
    Redondo Beach, CA 90277

    Daily 11 AM – 10 PM

  • Long Beach

    6332 E Pacific Coast Hwy
    Long Beach, CA 90803

    Mon–Thu 11 AM – 10 PMFri–Sat 11 AM – 11 PMSun 11 AM – 5 PM

Hand-drawn skeleton chef in a toque, presenting a cheeseburger on a plate.

Serving Hermosa Beach

Griddle first, everything else second.

Thin patties, hard sear, cheese laid on while the edges are still crisping. No sous-vide, no smoke and mirrors — just a very hot flattop and a firm hand.

Feeding a crowd?

Office lunches, film sets, birthdays, wakes. We travel.

Catering